Burton Snowboards is legit. It’s easy to hate on the giants. There are plenty of haters out there who may or may not call Burton too corporate for snowboarding. I, myself, have been guilty of this on a variety of occasions. Burton is one of, if not the most important company in snowboarding to date and they are always giving back to snowboarding.

This year, Burton Snowboards has teamed up with resorts across North America to offer a free lift ticket with the purchase of just about any new 2010 deck. The program, Get Lifted, allows riders to redeem a product code at burton.com for a ticket good at nearly 80 resorts in the U.S. and Canada. Colorado resorts include Durango, Copper Mountain, Telluride, Winter Park, and Steamboat.